TOHOKU365 Project is a web magazine aimed at foreign tourists to provide support for Tohoku.
Although 5 years have passed since the Great Eastern Japan Earthquake of March 11th, 2011, the lives of those living in Tohoku still have yet to regain their vigor.Currently, the Japanese market for inbound tourism (international visitors to Japan) is increasing and the number of visitors to Tohoku has gradually recovered to the level it was at in 2010. However, this level is still low.
Therefore, we have begun missionary work to show the “real Tohoku” according to international visitors in an effort to convey the charms of Tohoku of which we are proud. While studying cutting edge technology and marketing, our project members who are based in the region tell the world about the array of wonderful things in Tohoku.
In order for many foreigners to learn about these things, Tohoku365 Project has organized a campaign titled “Hunt down the most sensational XXX in the Galaxy!” .
The plan is to assign a theme to 1 person who will be sponsored 1 million yen to travel freely for 30 days, completing missionary work throughout Tohoku. These themes will cover various tourist attractions for international tourists (dining, onsen, cherry blossom, ryokan, temples and shrines, animals, snow, homestays, hotel stays, mountain climbing, surfing, cycling, car rental, touring Tohoku towns, etc.). This campaign will act as a way of creating a high quality introduction to various aspects of Tohoku from a foreigner’s point of view.
As a result, we hope to increase both the number of tourists and population transfers in the Tohoku region，which will then trigger phase 2 of the Tohoku revival, creating both a new culture of welcoming inbound tourism and a new economic infrastructure.
2nd Platinum sponsor
1st Platinum sponsor
System Solutions Japan Company Tohoku
TOHOKU365 Project Special Advisor
The TOHOKU365Project advisors are made up of specialists in a range of fields, such as Tohoku products, creative global marketing, travel companies, ICT, Japan tourism and media. These advisors volunteer advice to our project in support of the “first year of tourism revival in Tohoku”.