Let’s enjoy “Iwate’s specialties” at the capital of food!!

Let’s enjoy “Iwate’s specialties” at the capital of food!!

Iwate Prefecture is getting attention from all over the globe for the upcoming Rugby World Cup (a game will be held in Kamaishi City).

Before and after the game, rugby enthusiasts gather from Japan and abroad, and the entire Iwate Prefecture is expected to burst with excitement!
A total of 4 support projects will be implemented in Tohoku365 to support the Rugby World Cup.

Special features of Iwate to support the Rugby World Cup.
This time, in the third round, we will enjoy “Iwate’s specialties” at the capital of food!!

There are many delicious things in Iwate Prefecture.
This article introduces four of the most exciting and delicious things that were eaten by the editor!

One or two nights are not enough to enjoy this one!

Maesawa Beef

We ordered the Hana no Mai Osen (3,800 yen + tax) at the “Japanese restaurant Ushi-no-Sato”, famous as a specialty restaurant of Maesawa beef!
This voluminous meal set consists of Maesawa Beef pot grill and beef sushi as the main menu, together with a small side dish, tidbit, salad, rice, miso soup, and pickled vegetables.

Maesawa Beef is also used in the small side dish (beef miso) and tidbit (shigure-ni) for customers to fully enjoy Maesawa Beef.
In particular, the beef sushi cannot be found outside the production area, and the umami taste overflows as soon as you put the meat and rice in your mouth.

Ushi no Sato is located close to Hanamaki Higashi high school, which is famous for its achievements in high school baseball tournaments. Shohei Otani, the major leaguer from Hanamaki Higashi High School, has always loved this restaurant and visited many times. There was a warm feeling of support coming from the entire region.


Japanese restaurant Ushi-no-Sato

Iwate’s Three Great Noodles (Wanko Soba, Jaja Noodles, Cold Noodles)

Morioka City citizens love their noodles, and the city has the highest consumption of Chinese-style noodles in Japan.
Among them, “Wanko Soba”, “Morioka Jaja Noodles”, and “Morioka Cold Noodles” are the most popular styles. They are collectively called “Iwate’s Three Great Noodles” and have been featured in the mass media recently. More and more people know about them lately.

Wanko Soba

Wanko Soba is a dish that contains a small portion of soba noodle in a bowl. A waiter adds more soba noodles each time the customer finishes eating until the customer is full and closes the container with a lid. It is a local dish that includes performances for visitors.
The tips for eating a lot are: “Don’t eat if you’re hungry.” “Don’t drink the soup too much.” and “Change the seasoning so that you don’t get tired of the taste.”

An ordinary person can eat around 60-80 cups, and some restaurants provide certain services, such as an award for someone who can eat 100 cups or more at Kinkontei, the restaurant that we visited this time.
*By the way, in the official record is 258 cups in 5 minutes (26 cups of Kake Soba).



Jaja Noodle

It is said that the consumption of Jaja Noodle in Morioka started after the end of World War II. The dish is based on “Zhajiangmian”, a local noodle dish in northeastern China, that has repeatedly been rearranged using Japanese ingredients. It is said that the present style is the final version of the dish.
Unlike ordinary Chinese noodles, flat noodles that look like flatly-shaped udon noodles are served with special meat miso, cucumbers, and green onions. Customers can also add spicy oil, ginger, garlic, vinegar, etc. to their liking.

Try the “Chi Tan Tan”, which is made by mixing a fresh egg with soup in your bowl after you have finished eating the noodles.



Morioka Cold Noodles

Like pasta, Morioka Cold Noodles are made using wheat flour and potato starch, which make them elastic and can be extruded from a mold like the Mont Blanc dessert.
It is characterized by the presence of seasonal fruits such as apples, watermelons, and pears as a side dish.

The soup is made from beef bones and chicken stock. It is clear with a rich taste.
Adding kimchi to make the cold noodles spicy will make the taste even more vibrant.
(You can adjust the spiciness of the whole cold noodles by the amount of kimchi you add.)



Kakkou Dango (Genbi Gorge)

Geibi Gorge has been designated as a national scenic spot and natural monument.
Here, visitors can taste some unusual food items.

By hitting the board provided at the resting place with a wooden mallet, a bamboo basket will come down from the teahouse “Kakkoya” located on the opposite bank. If you put some money there, you can get some dumplings and tea.

There are three types of dumplings: Anko (red bean paste), Sesame, and Mitarashi, and they have been featured in the media as the “Flying Dumplings”. Many local and international tourists visit this place every day, and the dumplings are often sold out during the day.


Genbi Gorge

Craft Beers

In Japan, Iwate Prefecture is the highest producer of hops, the raw material for making beer. Among them, the hops produced in Tono City have a good balance of bitterness and aroma and are often used in Kirin’s “Ichiban Shibori” beer.

In this producer of hops, there is a shop perfect for beer lovers to enjoy craft beers made using local hops!
Here, you can always enjoy more than six types of freshly-brewed beers such as Pale ale, Weizen, and Belgian white.

Don’t miss the easy-to-understand explanation from the owner and the nearby hop field!



At Tohoku365, we strive to minimize the use and disposal of plastic bottles and cups.
Please use a tumbler or water bottle when visiting the locations introduced here.

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